Health, Wealth and Happiness – Can Your Workplace Provide All Three?

Wellbeing Walk

Health, Wealth and Happiness – Can Your Workplace Provide All Three?


Toasts to “Health, Wealth and Happiness” have been practiced by almost every culture since the beginning of time. It goes without saying that most people go to work to earn a living, but have you ever considered whether your workplace also supports health and happiness?
 
Since achieving our Workplace Health Silver Award back in March 2018,  at Forms Plus,…

Toasts to “Health, Wealth and Happiness” have been practiced by almost every culture since the beginning of time. It goes without saying that most people go to work to earn a living, but have you ever considered whether your workplace also supports health and happiness?

 

Since achieving our Workplace Health Silver Award back in March 2018,  at Forms Plus, we have been feeling the benefits of a greater emphasis on looking after ourselves at work. Healthy team lunches, walks and exercise together, hydration challenges, and a greater focus on musculoskeletal health at our desks and in our warehouse, are just a few of the initiatives we have enjoyed as we work towards our Gold Award.

Keeping physically healthy is only part of our ambition. Stress, anxiety and depression cause more days off sick than any other health problem and 1 in 4 workers in the UK are affected every year. People who are unhappy at work are far less likely to stay with the company, while a healthy, happy team is far more motivated and dedicated. Most shocking of all, figures from Time To Change indicate that 95% of employees who call in sick with stress feel they need to give a different reason.

To help our team feel more comfortable having conversations about mental health and share their experiences, and to equip our managers to have better conversations about mental health, Forms Plus have signed up to two further initiatives. Training and support from Time to Change, Mindful Employer and Mental Health First Aid England are already helping us to build a supportive culture around Mental Health at work and give our team the tools to keep themselves and their colleagues healthy.

 

So far, all our team have received some training around Mental Health and some have become Mental Health First Aiders. We asked them what they thought:

“It has definitely helped me to realise that mental health is a serious matter. It is very important to look out for symptoms if someone around us is showing any signs as we could make a huge difference if we can help those who suffer from some sort of mental illness”.

“I have always naturally wanted to be able to fix everyone’s problems for them but after being on the MHFA course I have since found just listening and not giving my input/advice when it comes to mental health is actually more effective.”

“It made me stop and think about the impact your actions and words have on others and what is the best way to respond”

“People have got a better understanding of how mental health can affect anyone and it isn’t the same for everyone. I would like to think we are more considerate of each other.”

“The emphasis that the office has placed on mental health has led me to take a further interest in material that I would not have paid attention to in the past. The insight from those I work with who have connections to people with mental health issues have played a really big part in my understanding”

“What surprised me the most is how much just talking can help. Particular types of depression require medication but in many of the case studies we watched on the course talking therapy and support groups were the best forms of treatment.”

Adding to the physical benefits of getting outside, rain or shine, we have added a mental health element to our Wellbeing Walks. Team members can take a short  walk with a colleague to talk through any issues that are impacting on their mental health. Sometimes this is something they are going through personally. Other times it is a family member or friend who is suffering. The combination of fresh air, exercise and a listening ear are clearly having a positive impact already….

Wellbeing Walk

 

“I have had one Wellbeing Walk. I always enjoy getting out for a walk and a light chat and feel better for the short break. The programme is a good reminder that it is good to offload things sometimes.”

“I went on a walk recently and found it helped clear my head. I got what was on my mind off my chest and felt I could concentrate on my work better on my return.”

“I take part in all of the walks. A quick jaunt and a bit of sunshine refreshes you and refocuses your mind.”

As we write this, it is World Mental Health Day. So, to finish, here are our team’s top tips for looking after your own mental health at work….

“Remember you are human and there is only so much that you can do in one day”

“Take a break and go outdoors for a walk. It helps bring perspective back to whatever you were struggling with.”

“Talk more and be open about your feelings… No one is perfect, look for the best and be positive where you can.”

 

Email Marketing Best Practice for Online Sellers

Email Marketing Best Practice

Email Marketing Best Practice for Online Sellers


5 Ideas for an Effective Email Marketing Strategy
 
With slimmed down email lists following GDPR, and less crowded inboxes, there could not be a better time to check your email marketing strategy is effective. We have investigated how e commerce companies engage with their audiences via email, examined best practice and come up with our own top tips for…

5 Ideas for an Effective Email Marketing Strategy

 

With slimmed down email lists following GDPR, and less crowded inboxes, there could not be a better time to check your email marketing strategy is effective. We have investigated how e commerce companies engage with their audiences via email, examined best practice and come up with our own top tips for 5 ways to start making the most of your email marketing.

1. Onboarding Emails

 

What happens when someone joins your mailing list? Do they wait to hear from you until your next newsletter, or have you set up welcome emails? Whether you just send one message inviting new customers to visit your website or a series of automated mails highlighting your product range, onboarding emails are a powerful tool to get new subscribers shopping. Consider including a “New Subscribers” discount, free shipping or special offer. If your product is complicated, use onboarding emails to explain it, as many tech companies do. Whatever you choose, make sure every email has a call to action.

Online retailer  Divesangha told us:

“Welcome emails are a nice way to make potential customers feel our brand cares about customer service… We added a discount code that had no expiry date and that ended up being our most used discount code.”

2. Sales and Special Offers

 

Since GDPR, customers are much more aware of the value of their contact data. Retailers need to reward those who give permission for email marketing. One easy way to do that is to offer exclusive discounts to loyal subscribers. Whether you choose to target your whole list, regular customers or even lapsed customers, a quick email with a discount code can help launch or finish off a sale campaign, perhaps outside of the time the sale is open to the public.

Forms Plus’ client Joules use emails to offer short term discount codes at the end of sales, that help clear stock. For customers who prefer to shop in store, the same email reminds the customer of their nearest bricks and mortar location, together with opening hours.

3. Abandoned Cart Emails

 

Most online shopping platforms, including Shopify and WooCommerce now include tools to send out automatic emails to customers don’t complete the payment process. Around 70% of online shoppers abandon their cart, so recovering even a fraction of those purchases could make a real difference to your business. Yes, they may have just been fantasy shopping, but equally they might have got up to find their credit card and got distracted or had an issue with their computer.

Shopify estimate that nearly half of all abandoned cart emails are opened and over a third lead to purchases back on the site. Worth a try!

 

Email Marketing Best Practice

4. Reactive Emails

 

Hot weather, cold weather, a sudden trend or even a celebrity spotted with one of your products could all be good reasons to email your subscribers with an unplanned promotion or reminder. For example, Superdry have effectively used cold weather as a reason to send out a quick promo for their down jackets and woolly hats.

5. Follow Up and Review Requests

 

Five Stars mean sales, so gathering up-to-date reviews for your products is crucial for your brand. Setting up your system to email a customer once they have had time to get to know your product and requesting a review, can soon generate a steady stream of supportive and fresh content on your review pages. At the same time, why not invite the customer to like your Facebook page or follow you on Instagram and share photos of their new purchase?

Lifecycle Marketing

 

Put all these emails together, from first sign up to post purchase and you have “lifecycle marketing”. Recognised as an industry leader for email marketing, Forms Plus’ client Boden offers fine examples of how email should be composed at each stage of the journey. Take a look at this blog by Ometria to see some examples of  Boden’s Emails.

Where does despatch paperwork fit in?

 

First of all, we thought this information might be helpful, as so many of our clients are e commerce businesses. Of course, you might also want to make sure that you make the most of each touchpoint by ensuring your shipping forms and labels include an invitation to your email list.

If you would like some help with branded bespoke labels and forms, do get in touch.