Branding matters – Stand out from the crowd.Written: September 1, 2015
“The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way its advertised.” – David Ogilvy
When we think about a product or a brand we need to bare in mind how it looks, how it feels and how the consumer will react. It is the”sum” of qualities that we need to consider and make stand out.
Whether you are a small business professional or a large retailer you want your brand to stand out from your competitors. The ultimate marketing goal is to have your target market think of your brand and your product when they are ready to buy.
Here are a few tips and tricks that can help you when it comes to promoting your brand.
Your brand story:
Stories matter in life and in marketing. Great stories make people feel something and those emotions create powerful connections between the audience, the characters within the stories and the storyteller. Stories are the perfect catalyst to building brand loyalty and brand value. When you can develop an emotional connection between consumers and your brand your brand’s power will grow exponentially.
Today’s consumers are looking for guarantees, prompt turn around time and exceptional service after purchase. Providing on-going value to your target market is vital in creating brand recognition and becoming the well-respected “go-to” person in your sector. Are you offering “how to” blogs, webinars, free samples, giveaways and tips and tricks on looking after a product?
Work to keep your name in front of your market competitors. If you are not consistently reminding your target market that you are actively doing business, they will forget about you and go elsewhere. With an increase of competitors in the eCommerce sector there is a heightened need to stand out from the crowd – that’s where we can step in to help!
Let our knowledgeable print experts help you keep your brand up-to-date with our bespoke integrated labels. We have vast experience in helping small businesses and large retailers make the most of their integrated label forms. Our print experts will help you step by step to create a personalised form tailored to you brand, which can increase the awareness of your brand from the moment the package arrives at your customer’s door.
A well-designed form that clearly shows your customer’s order details and instructions on how to return goods improves your customer’s experience with your company. By having a well-designed bespoke form attached to your products will not only improve the whole shopping experience for the customer but will also add trust and loyalty to your brand.
If you would like to stand out from the crowd please talk to a member of the Forms plus team today.
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