Forthcoming label trends…Written: August 20, 2016
This is a concept that has swept the world and across a number of mediums and was first embraced on a huge scale by Apple. Minimalism is used in interior design, fashion, food packaging and more. In an age where we are surrounded by advertising and information more then ever before, it has become refreshing to receive information in a more matter-of-fact way, both in print and visually. Minimalism helps your business’s messages come through more clearly and quickly. If your label is rammed with secondary information, your consumer will be put off as they do not have time to address this information in a store – their purchase will depend on primary information such as what the product does and how it can change the consumer’s daily life (all neatly expressed in a tagline!).
Engaging with consumers via their smartphones…
QR (or quick response codes) are another opening for you to reach your consumers. These are a type of bar code included on your label’s packaging. Your consumers can use their smartphones to scan this and receive information on the product or other similar forthcoming products. Neat eh?!
Food products and nutritional information
In a bid to make the UK a healthier nation, nutritional values became compulsory for certain food products back in 2012, though many people like to see this information on products nonetheless. There are ways to display this information in a clear and interesting way, which is where Forms Plus can help!
Changes in the label industry are being driven by the constant digitalisation of the market. On average, 30% of new press systems are digital which is set to keep increasing in 2017. This digitalisation is driving conventional printing methods. Now, press settings can be engineered to set repeat job and colour management is less based around press-adjustment and more about digital workstations.
Eco and environmentally-friendly labels and packaging
As the world begins to become increasingly conscious of the ‘green’ message, many businesses have included this in their ethic, and this includes the print and label industry. This is becoming a definitive element considered by the consumer, therefore it is in many businesses’ interests to cater to this increasing selling point. This can cover plant-based plastics, energy-minimisation and recycled materials.
The changes to the global packaging standards in the pharmaceutical market means all goods must be oriented in braille, though this has also begun to find its way into other markets and continues to grow in popularity, though this is perhaps the slowest developing on our list.