Product Labels area a crucial way for your business to define its brand, meet safety requirements and provide product information.
Whether your products are chemicals, electronics, consumables or anything else – brand recognition is everything. In a world where variety is plentiful your business must ensure the brand is clean, professional and pleasing to the eye.
The Product Labels we provide come using a range of finishes, materials and adhesives. The product can often dictate what is used. Forms Plus offer:
• Bottle & Jar labels
• Glossy Labels
• Promotional Labels
• Coloured Labels
• Brown Kraft Labels
• QR Code labels
• Pricing Labels
• Shaped Labels
• Water-Resistant Labels
• Clear labels
• Removable Labels
The Five Key areas:
Product Label Colours
The Colours need to be bold and appealing, this can often be the first thing to catch the attention of perspective customers.
Product Label Fonts
Fonts have a major role to play and call for planning and careful consideration. Avoid going for the overused fonts like Times New Roman, Arial, etc. Go for a font type that makes your product stand out from the crowd, or captures the product’s personality. Another thing to consider when choosing a font is its readability. The text on the label should be readable from up close as well as from several feet away (at least the most important text). You get only a fraction of a second to catch the buyer’s attention, so the buyer must be able to read your Product Labels easily at the first glance.
Product Label Size
The size of your Product Labels will depend largely on the packaging or container of your product. You will also need to determine whether you would create one single label or multiple ones for the product’s front and back. With labels on both the front and the back, you can isolate the design/branding on the label’s front, from the smaller-sized elements like instructions, ingredients, etc. which can be mentioned at the back.
However, buying two labels for a single product doesn’t seem to be a cost effective idea. Alternatively, you may choose to create one single “wrap-around” label, which would let you design an appealing front panel, and add the smaller, text-based elements to the back or side, based on the way the product’s packaging is configured.
Barcoding Product Labels
The barcode is the section on labels, which conveys the product information to electronic scanners. Shops use barcodes and now products can be sold easily in all kinds of stores owing to barcodes. Universal Product Code (UPC) barcodes are employed for helping companies increase the security of products and/or keep a track of inventory.
Besides designing an attention-grabbing label, it’s also essential that you provide the company contact information on your Product Label. Mentioning your company’s contact information is an effective way to encourage communication with buyers, promote your company and build brand trust. Include phone, email, website address and the social media information (like Facebook, Twitter, etc.) on your product labels. This can help you get feedback about your products from customers, and can help customers contribute to the promotion of your products.
Contact Forms Plus today for more information.